The competitive landscape for the global amorphous polyalphaolefin (APAO) for hot melt (homopolymers and copolymers) market is consolidated in nature, as top five market players held 60% of the total market share in 2014. The leading players in the market are expected to invest into strategic alliance and collaboration to strengthen their product line and increase their geographical reach. Some of the prominent players in the global APAO market are Huntsman Corporation, Evonik Industries AG, Henkel AG & Company KGaA, H.B. Fuller, Bostik S.A., Eastman Chemical Company, and REXtac, LLC.
According to Transparency Market Research, in 2014 the global amorphous polyalphaolefin (APAO) market gained US$0.19 bn in 2014, and the valuation for this market is expected to touch US$0.32 bn by the end of 2023. The market is projected to expand at 6.2% of CAGR during the course of eight years between 2015 and 2023.
In 2014, the copolymers segment under the product category dominated the APAO market for hot melt in terms of volume. According to the report this market is expected to rise during the forecast period, as copolymers has high strength in the market. On the other hand, polypropylene-based homopolymers segment is likely to grow at a steady rate, however a little less than the overall market growth. On the basis of geography, North America is leading the amorphous polyalphaolefin-based hot melt market in terms of volume mainly due to the shale gas revolution in the U.S. dominating supply of raw materials (olefins) needed for manufacturing of amorphous polyalphaolefin.
Rising Significance in Automobile Industry to Boost Demand for APAO
The demand for amorphous polyalphaolefin for hot melt is highly driven by rising packaging industry and acting as the key factor for the growth of this market. The growing demand for personal hygiene products across the globe is also fueling the need for APAO will assist in the market growth. Rising significance of APAO in automobile industry and its growing demand across various regions is also expected to boost the demand in this market during the forecast period. In addition to that strict regulation to curb pollution and escalating demand for light weight vehicles have created a need for low-emission automobiles, making it a positive factor for the growth of the APAO market. As APAO can bond with wood, metal, complex plastics, corrugated containers, foams, delicate papers, and particleboard, their application is projected to expand in forthcoming years.
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Fluctuating Cost of Raw Material to Hamper Market Growth
Despite the above-mentioned growth factors, some limiting factors that may hamper the growth of the market during the forecast period. Instable feedstock prices that will affect the raw material supply is one of the major restraining factor to hinder the growth of the market. However, the blending of APAO with wax, resins, and tackifiers is expected to advance the hot melt properties. It will also process capabilities of amorphous polyalphaolefin-based hot melt adhesives; thus, in turn will create a promising growth for the APAO market is near future.
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The information presented in this review is based on a TMR report, titled “Amorphous Polyalphaolefin (APAO) for Hot Melt (Product – Homopolymers and Copolymers; Application- Paper & Packaging, Personal Hygiene, Bookbinding, Woodworking, Product Assembly, Textiles, Footwear, Electronics, Asphalt Modifiers, and Wires and Cables)- Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2023.”